Bang & Olufsen makes beautiful music at Geneva auto show – CNET

(Credit: Wayne Cunningham/CNET)

The Aston Martin DBS comes standard with a Bang & Olufsen audio system developed especially for the car.

Bjarne Sorenson, Bang & Olufsen’s Automotive Technology Director, is a very lucky guy. As we sat in the Aston Martin DBS listening to music, he described the approval process for the company’s recent work with BMW. As BMW was putting the final touches on its new 6-series, Sorenson got to spend a few days driving the Autobahn at 100 mph in the car, making sure the optional Bang & Olufsen audio system produced the same perfect sound at high speeds as it did at a stop.

Sorenson has also been lucky in launching Bang & Olufsen’s automotive practice about eight years ago, as automakers spent the last decade scrambling to sign deals for branded audio systems in their cars. His practice area has grown to a significant part of Bang & Olufsen’s business, with placement in cars from Aston Martin, Audi, Mercedes-Benz, and BMW.

Hidden under the cargo floor of the Audi A3 is this big Bang & Olufsen subwoofer.

At the Geneva show, Sorenson gave me a tour of the systems in thre… [Read more]

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