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No More Pedestrian Collisions says Ford

October 27, 2014 by admin Leave a Comment

New technology called Pre-Collision Assist Pedestrian Detection will be installed on its vehicles in stages…starting 2015.  First on the rollout list is a new model, the 2015 Ford Mondeo…and it will be rolled out first in Europe, then other global markets later.  Time frames nor specific models for its appearance in U.S. markets was not specified.

 

The new technology’s objective is as straightforward as its name implies…reducing, even preventing collisions with pedestrians in front of the vehicle…as well as other vehicles.  It utilizes both radar and a camera to scan ahead on the road for potential threats of impact…then sounds both audible and visual alarms if the threat is determined to be immenent.  Best of all, even if the driver doesn’t respond to the warnings by taking corrective action…the system reacts in two stages: 1) it minimizes the distance between the brake pad and rotor, then 2) automatically applies the necessary braking for avoiding the collision. The systems contains a database that is compares and recognizes the differences between humans and other inanimate objects.

Extensive testing of the new Pedestrian Detection technology was conducted on three different continents…spanning over 300,000 miles of roadway.  Ford’s manager of the new Driver Assist Technology stated that so much real world testing is necessary because “pedestrians in an urban setting can present a wide range of potential situations”.

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Filed Under: Morgan Hill Auto Body News Tagged With: Driver Assist Technology, Ford, Pedestrian Collisions, Pre-Collision Pedestrian-Detection

Mercedes-Benz Shines Amidst Consumer Dissatisfaction

August 26, 2014 by admin Leave a Comment

Overall driver satisfaction with the auto industry is at it’s lowest point in 5 years, says the American Customer Satisfaction Index (ACSI).  Claes Fornell, the ACSI Chairman and founder said “The ongoing erosion in customer satisfaction does nothing to help the economy’s ability to generate consumer demand.”

In spite of the overall gloom, Mercedes-Benz topped the newly released U.S. customer satisfaction survey list today…”Imports retain a significant advantage in driver satisfaction,” the report said.  Subaru and Lexus followed Mercedes-Benz…coming in second and third.  Buick was the only American car maker to even rank above the ACSI industry average.  Surprisingly, Audi and Acura came in at the bottom of the heap along with Dodge and Jeep.  Ford, Nissan, Hyundai and Chrysler all tied with a score just below the industry average.

Mercedes-Benz wins 2014 ACSI customer satisfaction survey

“Customer satisfaction with automakers is down for a second straight year,” said the report’s authors in a public statement. “The only brands to improve are domestic: Chevrolet and Buick.”  Given the recent GM recalls, it’s surprise on top of surprise. Cadillac however…also under the General Motors umbrella…dropped 6 percent below last year’s showing.

The underlying good news for American car makers says Edmunds.com…they continue to narrow the gap with their Asian and European competitors.

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Filed Under: Morgan Hill Auto Body News Tagged With: Chrysler, customer satisfaction, Dodge, Ford, Hyundai, Jeep, Lexus, Mercedes-Benz, Nissan, Subaru

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